Setting off firecrackers is a ceremony, ribboncutting is also a ceremony, and then it is the highlight. The socalled wine fragrance is also afraid of the deep alley. Shang Tanglian tries to find a way that there is a small display stand in front of the shop, where models are invited to have a simple stage show and makeup on the spot to show everyone the magic of one or nine clouds. This is the way to open a shop.
It seems that it is the first time that people in Huadu City have to say that the effect is good. The production of Lianhuaqi three factories can stand the test, and after people show it, no one can’t help but want to go into the store to have a look.
Simple stage show Onthespot makeup marketing means This place is not without, but no one has ever announced Shang Tang Lotus on such an occasion. The practice is very simple, except changing clothes. He is open to the public, that is, at the beginning of the stage show, he has to wait for the Nine Clouds clerk to draw the model’s face makeup first, and these models are not very beautiful. One place is more brilliant, and then the model is turned into a beautiful girl by the clerk for fifteen minutes.
This is for people to see the live effect, because even rich people in real life are mortal, beautiful and ugly, but if you say that a person’s face has no advantages at all, it is fake. Now, it is for everyone to see that nine clouds of medicinal makeup can make people beautiful. It is natural to rely on it, but you can still feel whether the painting effect is good or not.
And the model who puts on makeup goes to the stage to start the catwalk and then fixes it there for everyone to watch.
In this way, the opening ceremony took more than an hour to complete and attracted more and more people. Looking at the makeup effect, the beautiful clothes are exquisite, playful, lovely, steady and elegant, but at the same time, they show the fashion atmosphere of these clothes.
By the end of the opening ceremony, the two stores were officially opened, and many people came in as soon as this store was opened. Tang Lian, a merchant of other stores, didn’t know that anyway, her shop was crowded at the moment.
Shang Tang Lotus also had to temporarily act as a clerk. The design in the store is very reasonable, and it is not an ordinary hanger, but rather flat, which can support the whole garment outline as much as possible. Although it takes up space, it is intuitive and feels very good.
Shang Tang lotus afternoon is also to introduce people to take clothes for each other to try on. Shang Tang lotus makes each other try on, and each other will be satisfied with buying them. The clerk in the store is also very good. The recommendation to the guests is very suitable for each other. The effect is that tying is not good enough. After all, I just learned it and I can’t handle it easily.
The cosmeceuticals are also full of people. There are those who are generous and go back with their favorite. There are also those who are interested in asking in detail or taking it back for fitting. If you want to enter the store, customers will get an exquisite brochure with the introduction of several main products and functions in the store.
On this day, the store business is very good, not only in Shang Tang Lotus, this small branch, but also in other locations. The people sent by Shang Tang Lotus are also able to support the scene business. The good merchants Cen, Fu Huamei, Li Qiusheng and Shi Xingchen are in a very good mood. They have been busy for so long, watching Shang Tanglian throw money one after another, even if they don’t pay, everyone’s heart is under great pressure, and this day of opening is equivalent to their exams, and customers’ purchases are their test paper answers.
Last night, they finally handed in a good answer sheet in the sales data. On this day, the clothing department of Lianhua Banner bought out the goods, and it continued to replenish them all day. It was really good that every piece of real material was exquisite and beautiful, and it was always just right, and it could tickle your body and it was very comfortable and comfortable to wear. Moreover, a piece of clothing in every shop had three colors and three different yards, and it was gone after it was sold out. Even the replenishment could not be done. That was his style clothes.
Don’t be rich, you really have to customize every dress, or you can’t change clothes every day like others. If you don’t change your clothes every day, you have to be super rich to do it. Even if you can do it, the other party may not be willing to do it.
The root is not the socalled clothes can sell a joke. Isn’t that one of Shang Tang Lotus going to be set at a skyhigh price, or Shang Tang Lotus won’t feel back?
Of course, even if there are three colors and three yards in each store, the price tag of Shang Tanglian is not low, and the minimum price of a dress is 912, and there is no discount at all. Not only that, but it is also difficult to become a member. The lowest level is to consume 200,000 yuan at a time in the store, or to buy 500,000 lotus cards for half a year and buy 1 million yuan of clothes before you can get a lowest level copper card:
Chapter 31 Selling like crazy
The membership card level is also divided into four types: copper card, silver card, gold card and diamond card. If you spend one million at a time or recharge two million, you will get a silver card member, or if you spend five million in half a year, you will get a silver card member. Gold card members will have a gold card if they spend 5 million at a time or recharge 10 million at a time or spend 20 million in half a year; For diamond cards, it is necessary to spend 20 million yuan at a time or recharge 50 million yuan at a time, so it is especially difficult to exchange this card if the diamond card has not accumulated for half a year.
There will be no discount for each card, but it is better to have him. For the really rich, if it is not a discount, business brings value and social status.
For example, the copper card can be redeemed according to the number of points each year. At the end of the year, Lianhua Store will specially design some gifts that are not for sale. If you reach a certain number of points, you can choose to redeem them. The more points you can redeem, the more you can redeem them.
Silver cards and gold cards have the same rules, but they are not the same. They are designed according to copper cards, and there are still differences in production grades according to silver cards and gold cards.
Moreover, copper card holders are not allowed to exchange silver cards and gold cards for gifts, and silver cards are not allowed to exchange gold cards for gifts, but in turn they are convertible.
And the three kinds of card points also have a certain amount of exchange ratio, for example, one point in the gold card can offset 100 points in the silver card and one point in the silver card can offset 100 points in the copper card.
Of course, this card is a Lianhua card, which means that you can also brush it on the cosmeceutical side. The two are together. Only when you spend 1,000 yuan in Lianhua Store will you get an integral point, while when you spend 10,000 yuan in a silver card, you will get an integral point. Of course, this can add up. If you spend 13,000 yuan this time, then if it is a silver card, you will remember 1.3, even the decimal point behind it.
The gold card is 100 thousand, and so on. The diamond card will reach one million.
Some people may say that this is an exaggeration, but it’s not an exaggeration at all. Don’t say that the clothes designed by Shang Tanglian are all real materials. For example, the most expensive dress in the store has reached 191,000 pieces at present. It’s not crystal, it’s a diamond belt, it’s also made of real gold and silver inlaid with white jade, and pearls, although the particles are not big, are connected into one piece. You can imagine how much this dress will cost just to make it.
Don’t look at the face and say that the precious ornament is just a light yellow shawl dress with a purple velvet shawl inlaid with broken diamonds and shining little by little. The bottom of the skirt is pinned down by pearls. This dress looks gorgeous but does not lose its atmosphere. Everyone who enters the store is not attracted by this dress.
So 190 thousand, that’s worth it. I won’t go into details about his clothes. I don’t want to talk about the real thing, but the clothes are satisfactory in both beauty and comfort. It’s no wonder that anyone who tries them on will buy them back
However, the base is more than 350 thousand. For example, this one can be regarded as a treasure of the town store, which is really the only one, not only in the store, but also in the whole Huadu city, the country and the world
When a day passes, there are three silver cards, one for recharging, five for copper cards and two for silver cards. This is still the result in a small shop in Lianqian, Shang Tang.
From the whole sales data, there are 93 copper card conditions in Yunlian Store, and there are 300 copper card conditions by recharging. Thirtyfive of them meet the requirements of silver card, and 23 of them meet the requirements of recharging; No one meets the gold card cancellation conditions, but two recharges meet the gold card conditions.
It’s said that the clothes of Lianhua Banner are expensive. Have you ever bought Lianhua Banner’s nine clouds of cosmeceuticals? You won’t find cosmeceuticals cheap. A bottle of Chinese herbal medicine essence is still the most common one. All cosmeceuticals are produced at this price increase, and makeup is also expensive. A whole set is Chinese makeup. You can’t get it without 20,000 yuan. If you want a complete set of normal size makeup, it will be 100,000 jumps.
Don’t look expensive, but the effect is really good. The contents in it really cost a lot of Chinese herbal medicines. Does a bottle of 30 ml simple essence cost a catty of Chinese herbal medicines or dry it in the sun to make such a bottle, and it needs less to meet the needs of the whole face and skin? Expensive is also worth the money.
I suspect that after a little trial, I won’t be reluctant to buy it, because the delicate and gentle feeling is really different from ordinary makeup. These rich people are used to skin care for a long time, so it is easy to feel the difference. Worse, it is said that makeup not only has beautiful effects, but also slightly improves the skin.
This is especially true of the beauty cosmetics products, which will sell so expensive.
Of course, it’s not that there is no cheap production in the cosmeceutical shop. For example, it’s a little bit to make Shang Tanglian change the formula. For example, 136 bottles and 30 ml of cream are also needed.
In this case, the sales performance of cosmeceuticals is also very impressive, and there are 135 rechargeable copper cards and 210 copper cards. The conditions for canceling the silver card are fiftytwo and thirtynine for recharging the silver card; Eliminate the gold card conditions and recharge three gold cards; There are no diamond cards.
But even so, Lianhua is the most eyecatching and enviable store in Huadu City on this day. It is not only Lianhua that comes out of nowhere, but also a store that has no foundation to make people envy. It is reasonable to say that it will take a period of market adaptation before it can be accepted by market consumers.
But today, Lianhua Store has broken this routine, regardless of whether this store has no brand value or not. When do rich people buy things so casually? When do these rich people buy things so casually?
Chapter 32 Good business
It’s hard for Suolianhua to set up a specialty store without making people jealous. This kind of place relies on swiping cards. Few people directly take cash in this place, otherwise everyone will worry about whether anyone is greedy for direct robbery. Of course, if robbery is not afraid, Shang Tang Liananbao will take measures in this regard.
That is to say, the amount of membership cards involved in this day alone reached 565.6 million, and other scattered customers bought 12.1 million merchants, making a total of 570.41 million.
Even if she is used to the big waves, such as Shang Tang Lotus, she is stunned. Her original turnover of 35 million is already her best estimate. It seems that there are really many rich people in Huadu City.
Shang Tanglian can’t help wondering how many rich people in Huadu City can earn all these people’s money.
And Shi Xingchen, Li Qiusheng, merchant Cen and Fu Huamei have long been stunned to sit there without talking or moving, and the mouse and tiger are stupid and unclear
Even Zong Lao and Grandma Yu are not much better. They are a little worried about the opening of the business today. As a result, the two old people have seen how many storms and storms they have seen. But at this moment, they are also aphasia.
They never expected Shang Tang Lotus to be so powerful. In one day, not only did they return their previous investments, but they also made a lot of money.
Shang Tang Lian himself was surprised by this first day, so are you worried that there is no money to make in the future? But this account is not so calculated. At the very least, you have to deduct all kinds of achievements, but no matter how you deduct Shang Tang Lian, this day is a big winner.
Shang Tang Lian, after all, is a person who is used to big scenes. Even if she is surprised, things will soon return to reality. Since so many things have been sold today, what should I do if some things are out of stock?
You can’t really sell all your products and just sit back and wait for the warehouse. It is reasonable to say that Shang Tang Lotus can do this since it wants to take the highend route, but it takes a lot of effort to do so. After all, if you want to limit purchases, you must have rules and regulations. Once it is formulated, you must implement it, otherwise people will treat your words as fart.
It is said that this problem is not small for Shang Lian, a military training merchant, but Shang Tang Lian thought about it and gave it to the merchant directly. Anyway, she will go back to military training
It turns out that Shang Tanglian didn’t think of this idea, because he thought that even the specialty store business was very good, but it wasn’t much better. This is just the beginning of business, and there are limits to business. But Shang Tanglian didn’t think of one thing, that is, how good the Lianhuaqi commercial system is, not only requiring comfort, texture and quality, but also making clothes bases under various harsh conditions. If you know the goods, you won’t buy them.
Especially those who can go shopping in places like Wanda for a long time, can there be poor people? You can feel the quality of clothes once you wear them for a long time, which is the same as wearing makeup. This is also why Lianhua Banner is so expensive but still so popular. Of course, it does not rule out that these people also have that kind of patriotism, thinking that it is rare for a domestic brand to compete with those big international brands, such as Chanel, and the quality is slightly better than those international brands. What reason do they have not to buy Lianhua?
This is also the reason why Lotus Chinese businessmen are so popular on the first day. This time, Shang Tang Lotus was completely miscalculated, and did not take into account the patriotism of all people and the strong purchasing power of the Chinese people, which led to forgetting the design limit. So the articles of association are good, and Shang Tang Lotus clothes are sold out and will be produced with new design drawings.
Shang Tanglian expects such a hot phenomenon on the first day. It should be accidental, and many shops have such curiosity. However, in this case today, even if the business is worse in the future, it will not be much worse. After all, Lianhua is also a reputation and qualityoriented, and she is confident that repeat customers will have the confidence to do business again.
Shang Tang Lotus also has a plan for this part of the money recovered. Except for the first day when a big red envelope was sent to everyone, the remaining funds left behind were 100 million book funds for the company to increase the purchase of new equipment and raw materials, especially some expensive ones, such as the diamond dress in the store, which is similar to that in the town store. Because these materials are really not cheap, Shang Tang Lotus’s purse has shrunk, and I am worried that the funds will not be returned quickly. Make one and put it in the store as a baby. There are also production equipment. Some of them are not very old, but they are not up to date. They were afraid to replace it. Now they can all be replaced. For example, there are plans to add new production lines and new production equipment. Then the next step is to continue to tap talents and then drive Lianhua to various places.
His finance department let Shang Tang Lian get it into his account. Originally, he saw several stocks that he could give up because of lack of funds, and he could also buy them as a foreign mediumand longterm company. Some of them have been studying very well and have funds to buy them.